The Strategy Canoe
Being strategic, creating a strategic plan, working on the corporate strategy we’ve all heard it, many of us have participated in strategic planning sessions and been tasked with creating a winning strategy. We seen the process get side tracked,mired in the mud, abandoned and wrecked.Does it have to be this way? But what does being strategic really mean? Well that depends on who you talk to. Ask the CEO of a company and he will talk about strategy as the road map that leads to greater sales and profits, increased share prices and shareholder dividends. The Sales and Marketing Managers will think strategy is the tack the company will take to out maneuver the competition. The Accounting Department may perceive strategy as a document outlining revenues and expenses and ROI. Human Resources will think strategy is the application of the human resources to business problems. While each maybe correct, it certainly points to the fact that strategy is different to different peop...