Where are businesses investing their advertising dollars?

Recently Marketing Magazine published a survey of where Canadian advertisers are spending their advertising dollars in 2007.
The three Prairie Provinces account for 17.6% of the ad dollars spent in the country that’s 381.2 million out of the total pot of 2.2 billion.
Canadian advertisers spend:
23.2% on Television spots
18.1% on Daily Newspaper ads
11.9% sending catalogues and direct mail
10.3% is invested in radio ads
9.3% goes into Yellow page ads
8.7% heads off into internet
5.1% ends up in Magazines
2.9% is sent outdoors
10.5% goes into the Misc. category

TV advertising grew only by 7.5% in 2007 over 2006
The internet saw big gains scoring a 37.9% increase
Newspapers held their own dropping just 2.4%.
Radio went up 5.7%.
Outdoor rose by 14.1%.

If you are not investing 1 to 3 percent of your gross sales or are wondering what the perfect mix is for your business please call me. I can help you invest your marketing dollars where they will make you money.

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